There’s a lot that goes into successfully selling your home, from listing at the right time to hiring the right agent. But there’s one asset you might not have thought of that can make or break your home sale—and that’s the right photos.

A recent article in the Washington Post explored the importance of photos in the home selling process, and the results were astounding. The article, which examined data from various real estate sources (including the National Association of Realtors®, Trulia, Redfin, and real estate photography company VHT), found that 87% of buyers relied on photos to help them make a decision on a home, and 84% of buyers wouldn’t even consider a property that didn’t have listing photos. While any photos are better than no photos at all, the most benefit comes from professional home photos; professionally photographed homes sell 32% faster—and demand a 47% higher asking price per square foot—than listings without professional photos.

The Takeaway

If you’ve been thinking about listing your home, photos are a non-negotiable. And if you want your home to sell quickly (and profitably!), you should definitely consider hiring a professional photographer to capture the perfect shots.

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